A Modern-day David vs Goliath

The stage was set.  Goliath, a giant of a man whose spear alone weighed 600 shekels of iron, was calling out the youngest son of Jesse.  David, a mere sheep herder, didn’t stand a chance against Goliath.  At least that’s what everyone thought.

“Then it happened when the Philistine rose and came and drew near to meet David, that David ran quickly toward the battle line to meet the Philistine.  And David put his hand into his bag and took from it a stone and slung it, and struck the Philistine on his forehead. And the stone sank into his forehead, so that he fell on his face to the ground.  Thus David prevailed over the Philistine with a sling and a stone, and he struck the Philistine and killed him; but there was no sword in David’s hand.” 1 Samuel 17:48-50 NASB

Claude Vignon: David with the Head of Goliath (c. 1620-23)

A modern-day version of this historical event just played out in New York state.  Michaels Stores Inc. has agreed to enter into a $1.8 million settlement for deceptive advertising practices with regards to their custom framing coupons.  As a small, locally owned, independent custom frame shop, we’ve had to combat this “coupon” mentality for years.  Now the courts have affirmed exactly what we’ve told our clients…that Michaels not only broke the law by advertising a sale for more than 104 consecutive weeks, but they “duped consumers into thinking they were receiving huge discounts, when in fact, they were simply paying the regular store price,” said Attorney General Schneiderman.

For the countless “Davids” of the world, the small independent, honest, hardworking frame shops, this is BIG news.  Michaels (Goliath) has wielded their mighty coupon sword for too long.  We didn’t stand a chance of combating the coupon mentality with our limited resources until the New York Attorney General decided to intervene on behalf of the consumer.  For the record, we’ve notified the Montana Attorney General and asked if they can also get involved on a local level.

So is Goliath really dead?  Not hardly.  But we think he’s got a pretty nasty headache.  Our hope is that this will cause these mega-box stores to reflect on their moral and ethical standing in the communities in which they exist and start flying right like the rest of us.  If it doesn’t, it will confirm that management at Michaels is more than willing to continue to take advantage of their customers through deceptive business practices.  We’re not holding our breath.

http://www.ag.ny.gov/media_center/2011/sep/sep19a_11.html

All Good Things Must Come to an End

It’s almost like a death in the family.  We knew that it would end someday, but we weren’t really ready for it to happen this soon.  We have bad news to report, but thank the good Lord, no one has died.

We were informed over the weekend that Chatham Fine Art in Livingston, Montana will be closing its doors forever on August 13, 2011.  As you can imagine, the art market has been very soft for a few years and sales for Russell’s original lithographs were not immune.  Our hearts go out to Russ, Lea, Maria and all those who poured their lives into Chatham Fine Art for the past 25 years.  All of us at Rimrock Art & Frame wish to express our sincere thanks to Chatham Fine Art for the hard work, dedication and resources they made available to us as an exclusive Russell Chatham dealer.

"October in Paradise Valley"

So where do we go from here?  It’s almost inconceivable that effective August 14, 2011, Russ’s amazing original lithographs will no longer be available on the primary market.  But wait!  We still have time.  When the phone starts ringing and clients start asking the question “what should I do?”, my answer will be “BUY THEM!”

If you love Russ’s work like we do, there will never be a better opportunity to buy!  Original lithographs that were selling for $5,000 last week are now $2,500!  $500 lithographs are now $250! And the artist is still alive!  Get the picture?  (no pun intended)

If you previously purchased a Russell Chatham at full price, my advice is the same….if you love them, buy another one, two or three (perhaps as gifts?) and dollar cost average down!

Ok, this might sound like a sales pitch, but it’s really just friendly advice.  If you’re contemplating a Russell Chatham purchase, don’t wait.  This offer is being made to the public, so we expect inventory will go fast.  Prints that were previously considered “RARE” will sell out quickly.  The lower priced prints in the $400-$1000 price range will also go like poop through a goose!

"Fishing the Evening Rise"

Yes, my answer will be BUY!  Buy them because you love them.  Buy them for what they are…“original lithographs”, painstakingly created one color at a time.  Buy them as gifts.  Buy them and hang them all over your house!  Buy a stack of them and put them under your bed.  And yes, buy them because they are half-off the retail price and will no longer be available.  But please don’t wait.  After August 13, you’re out of luck!

To view available works at 50% off, click here.

Mat Cutter and Memorial Day

I am pleased to announce that the new mat cutter is awesome. Last October, we upgraded to the latest model with all of the bells and whistles. In the months since, we have been testing its capabilities and making all the little adjustments necessary to cut the perfect mat.

The new machine gives us all sorts of new possibilities for your art.  Openings can be cut at a 45°, 52° or 90° bevel.  Mats can be enhanced with French lines, text or a wide variety of decorative shapes in several different colors or debossed in three different weights for a subtle look. And you aren’t limited to just rectangle and oval mats either.  You can choose from a wide library of shapes, or we can custom design one for you.  We can trace around elements in a photo or even incorporate your company logo.

And just in time for Memorial Day, we have a very unique piece.

This is not a print or a painting.  The flag was created entirely by cutting shapes out of three colors of mat board and piecing them together.  A second sheet of cream mat board was cut in a more normal, though unusually shaped opening and spaced above the flag mat.  You really need to see this piece in person to fully appreciate it.  It retails for $225, and at that price, we don’t expect it to be here long.

Stay tuned for more unique matting ideas.

If you’ve got it, flaunt it!

I can’t speak for you, but MY college diploma was very expensive.  I won’t tell you where I went to school until the end of this article so that the Griz fans will keep reading.  Oh wait……. aww never mind!

Like many of you, I worked pretty hard my first two years at school and really hard the last two years.  My education and resulting diploma helped me land my first real job doing exactly what they prepared me to do; construction management.  Needless to say, I was pretty proud that my hard-earned sheepskin did it’s job and landed me gainful employment.  (Actually if it were really sheepskin we wouldn’t need to have this discussion.)

It dawned on me the other day that the only things I left college with in 1984 were a noggin full of information, a diploma and a bit of a beer belly.  As much as I’d like to talk about how to achieve a quality beer belly, I need to stay focused and talk about the diploma.  Sorry, we’ll do the beer thing later.  The takeaway point here is that my diploma was the only tangible proof of where the money went.

Here’s a shocker:  according to the National Center for Education Statistics, the average cost of a 4-year college education in the United States for the 2007-2008 school year looked like this: (after any financial aid)

• Public 4-year school:  $72,000    ($40,000)
• Private 4-year for-profit:  $112,000    ($64,000)
• Private 4-year non-profit:  $140,000    ($68,000)

Using skills derived from Math 101 (no calculus or trigonometry required), we can use the above figures to quickly figure that a college diploma now costs an arm and a leg!  If you do just a bit more math, you can calculate that an 8 1/2 x 11 diploma from a 4-year public university in 2008 cost the graduate approximately $1,198 per square inch.  I’m going out on a limb here and saying that your diploma is probably the most expensive document you own, including the fine art on your walls.  So, where is your diploma right now?

Here's one idea - pre frame

I know where mine is…at the time of this writing it’s being professionally framed at Rimrock Art & Frame.  I’ve had this on my list of things-to-do for several years.  Previously, my diploma lived in a two-bit frame from a craft store.  When I got it years ago, I was young and adventurous and willing to live on the edge a little.  Heck, we used to drive into Mexico for long weekends without a passport!  Whoooaaaa! Why would I worry about the condition of a piece of paper?

Now I’m older, bigger and much wiser!  I understand the value of preserving and protecting what’s important to me.   On a fairly regular basis, we get to frame old documents that have been discovered in an attic or shoe box.  Almost without exception, they are creased, torn, faded and most certainly yellowed.  In all fairness, conservation and preservation framing practices are relatively new technologies, so we can’t fault our ancestors for the decisions they made about their important documents.  We can, however harass you about it.

Did you know that putting a piece of artwork or document in a craft store frame will actually CAUSE DAMAGE?  Most of them come with a cardboard backer and clear glass.  The cardboard alone will destroy the document or art due to the acid content.  Combine this with the ultraviolet damage from light and you’ve sealed the doom of what was framed.  Remember I said my diploma was in a craft store frame?  We’ll, it now has a very distinct “burn” line around the outside edges where the paper mat laid against the document as well as signs of accelerated yellowing and ultraviolet fading.

I wonder if the craft store will stand behind their product with a $120,000 document in it?

Unfortunately, most paper today contains a variety of additives, impurities and other less stable plant products which cause acid deterioration of paper. Ever wondered why newspaper yellows so quickly?  Because they WANT it to degrade quickly; the quality of the paper fiber is so poor the process begins and ends much sooner.  Other culprits which also have a deleterious effect on paper are environmental and atmospheric acids, pollutants and light.  In layman’s terms, today’s paper is basically made to self destruct.  So what can we do about it?

While not yet scientifically perfect, properly performed custom framing can dramatically extend the life of a document or piece of art.  Think of it like dental work.  You and your dentist do the very best you can with the technology available and you’ll most certainly increase the useful life of your teeth.  When new technology comes along, you embrace it and again delay the need for falsies.

By using truly acid-free or alpha-cellulose framing materials, we can significantly slow the destruction of the covalent bonds holding the paper fibers together. Any time you have a cardboard backer in your frame environment, you’ve exponentially increased the rate of degradation of the framed item.  I wonder if the craft store will stand behind their product with a $120,000 document in it?

Ok, so let’s assume that Rimrock Art & Frame did their job and lined the frame to stop acid migration from the wood, and balanced the pH of the environment by using alpha-cellulose and/or buffered framing materials.  What about glass?  Ah, great question; you must have a college degree?  Glass too has come a long way in recent years.  We can now block up to 99% of ultraviolet (or “ultraviolent” due to the damage it causes) light while reducing reflected glare!  How, you ask?  Museum Glass^® anti-reflection picture framing glass with Conservation Grade UV Protection is the best glazing option available for art, photographs and other important personal keepsakes like diplomas. Along with its nearly invisible finish, it effectively blocks up to 99% of harmful indoor and outdoor UV light rays so framed pieces remain clearer and brighter for longer.  By reducing glare 85% and still allowing 97% light transmission, this glass is the finest the industry has to offer and is now very affordable.  Museum Glass^® is the perfect application for a valuable document or brightly colored artwork.  Our sample in the shop has finger prints all over it from clients poking at it because it looks like there’s no glass at all.

One of the major on-line document framers advertise that they only use “museum quality” mats and yet they only offer clear glass.  Why in the world would you spend the money to frame your document with quality matting only to invite ultraviolet damage to both the mats and the document?

Everything we’ve talked about to this point also applies to other documents such as high school diplomas.  A great gift idea for your grad is to frame their diploma along with the tassel and a small senior picture.  We have every school color available in matting and frames and can incorporate their favorite sport with basketball, golf and football textured mats.

So there you have it.  Not only do you have a college education in your field, but you’ve been educated about caring for your valuable documents.  Obviously, we highly recommend professionally framing your diploma and would love to be your framer of choice.  Please email, call or stop by if we can answer questions or help you design the perfect frame for your diploma.  I’m framing mine!  Let’s do yours too!

Go Bobcats!

Momma knows best!

Let’s face it, folks. It’s been a long winter and I’m not just talking about having snow and wind around from October to April long, but mentally and emotionally long. Sure snow is nice for a few weeks as you curl up underneath your favorite blanket your grandma knitted as you watch Humphrey Bogart sweep Ingrid Bergman (and yourself) off her feet. But as we round this final corner of winter and realize that spring is undeniably on its way, pictures of paradise suddenly pop into our heads. And all of these pictures have the same basic premise — a beach, lots of bikinis for you guys, and a handsome cabana boy with a plate of fresh fruit for us women. But the predominating factor in this fantasy is the sun — warm, inviting, and delicious.

The sun — what’s better than the sun? It brightens not only the days, but moods as well. And to top it all off…it’s healthy for you! But while the sun is good for us, it’s definitely not good for your art.

The sun is great, but must be taken in moderation. At my annual checkup, my dermatologist never fails to remind me to not be out in the sun as much as I am. Unfortunately, I don’t have the courage to quip back, “Lady, I get about as much sun as those folks who live underground — six feet underground.”  And who can forget mothers’ warnings: “Don’t forget to put on plenty of sunscreen! Well, if you get burned, don’t come crying to me!” As annoying as it is to receive the advice (and for those of you who give it) it is for our own health and benefit.

The same lesson can be applied to your art. But art doesn’t heal from a sunburn.

Last summer, I was at a professional baseball game with my family. Soaking up the sun and the wonderful atmosphere in left field, I decided to only sunscreen my face but not my exposed shoulders thinking I would get a light burn, which would turn into a golden, sexy tan. I repeatedly ignored my mother’s reminders of “You’re going to get burned — put the sunscreen on!” After several failed attempts to get me to apply sunscreen, she gave up and I was able to enjoy the game in peace. Unfortunately, my plan backfired royally. After a night of fitful sleep because of the burn, I realized I had enormous blisters on my shoulders. Naturally, I went crying to my mom. She felt genuinely bad for me, but didn’t pass up the opportunity to remind me, “I told you so.”As I couldn’t tolerate to have any material touch the burn, I had to go the mall in a tank-top, therefore exposing my shoulders. My mom tried to console me saying, “No one is going to notice. You look beautiful as always.” Sadly, that was a lie. Standing in line for the bathroom, I clearly saw and heard a woman glance at my shoulders and whisper to a friend “ouch.” (Also, never, ever go into a Burberry store with a sunburn — the condescending looks I got scared me off nearly as much as the prices did.) Thankfully, after several painful weeks of applying Solar-cane every day, the burn went away. Though I have a whole new field of freckles on my shoulders and the outline of my tank-top is still visible, I’m good as new — with a valuable lesson learned as well. (Who knew mothers gave good advice?) The point of the story is that the sun, while great, can do damage — there is something as too much of a good thing.

The same lesson can be applied to your art. But art doesn’t heal from a sunburn. Working here at Rimrock I’ve seen some sun damaged art and let me tell you it ain’t pretty. We like to think we can work miracles here, but the truth is we can’t. Damaged art is damaged art and nothing can change that. In order to prevent art from getting faded and damaged by the sun, we frame every piece of art that comes through with glass which is certified to block 99% of UV rays. And to top it off, there’s several varieties of this glass! Want to be sleek, chic, and modern? Get Museum Glass! There’s a reason it’s called “museum” — they often use it. You won’t see a reflection and most people can’t even tell there’s glass on the piece. For you more traditionally minded, we’ve got Conservation Reflection Control to cut down on glare, and our old friend, Conservation Clear. So next time you bring something in to be framed, ask us about glass and test our knowledge. Or if you don’t have anything new to be framed, bring in your old art (which probably isn’t framed with conservation in mind) and we’ll fix it up for you in a jiffy!

Take a lesson from me (and your mom) — take preventative measures and put some sunscreen on you and your art!

Western Masters Art Show & Sale

Carol Hagan working on her quick finish painting "Bear of Many Colors"

We’re pleased to report that the newly formed Western Masters Art Show and Sale held in Great Falls last week was a huge success in it’s debut.  Pat and Carol Hagan along with Steve and Nancy Cawdry boldly took the reins this year after the Ad Club parted ways with the C.M. Russell Museum in 2010.

On behalf of the entire art community, we wish to thank the Hagans, the Cawdrys and all those involved in saving this very important art venue!

Here’s a great article written by Great Falls Tribune writer Kimball Bennion:

The Western Masters Art Show and Sale kicked off its inaugural auction Saturday evening, filling a void left by the departure of the Ad Club auction last year.The Heritage Inn stayed as the traditional venue for the Ad Club auction, although the new organizers of the show established a few new traditions as well.

Co-organizer Steve Cawdrey said he hoped the show would be a more-accessible, less-formal show. Cawdrey told the nearly full auction crowd that he even considered ditching auction catalogues and letting the artists take their work off the walls and show them off to bidders.

“Fortunately, cooler heads prevailed,” Cawdrey said.

The auction didn’t take that route, but there was a casual feel to the sale, as the artists came up on stage to parade their work. People leaned on the hotel’s balcony railing above the main floor to watch the auction. In another first for the Heritage Inn sale, the auction’s admission was free.

A few patrons even got the chance to see their art made before their eyes during the show’s quick finish portion. People were able to watch over the shoulders of 13 artists as they put finishing touches to their paintings and one sculpture.

People milled around and chatted with the artists while they worked. The pieces were the first to be auctioned off after two-and-a-half hours of preparation.

For Western Masters co-organizer Pat Hagan, the event was a great way to get people in the mood for the auction.

“The excitement grows through the event and culminates with the auction,” Hagan said.

Hagan said he and Cawdrey decided to put the show on because they didn’t want the Ad Club’s departure to leave a hole in Western Art Week.

“When the Ad Club left, my heart sank, and I know many of the artists felt the same way,” Hagan said.

The quick draw had personal meaning to Hagan as well, as 50 percent of the proceeds went to the Michael J. Fox Foundation, which donates money to Parkinson’s research. Hagan was diagnosed with the disease two years ago.

The biggest seller of the quick finish auction was from Carol Hagan of Billings, who also is married to Pat Hagan. “Bear of Many Colors,” a vibrant-colored portrait of a grizzly bear sold for $7,000. Carol Hagan and many of the other 13 artists decided to donate their full earnings to the Fox foundation. The total from the quick finish sale was $59,000, with $46,000 going to the foundation.

For the rest of the pieces, 100 percent of the earnings went back to the artists of the pieces. All of the pieces were sold.

Hagan admitted that as he and Cawdrey began organizing the show, they often felt overwhelmed.

“We’d say, ‘What are we getting ourselves into?’” he said.

But as the quick finish was getting under way, Hagan seemed busy as ever, but also satisfied.

“We feel very good about the turnout,” Hagan said. “We’re going to work hard to make this the best show in the country.”

Early top sellers from the auction were “Hot Diggity,” a dye on silk by Nancy Dunlop Cawdrey at $6,500, “Pubelo Storm,” a Manzanita wood sculpture by Bob Boomer and Jerolyn Dirks’ “Do Not Disturb,” oil on board for $5,750.

Reach Tribune Staff Writer Kimball Bennion at 791-1462 or kbennion@greatfallstribune.com.

Pixels? Isn’t that a kids cereal?

Now that just about everyone on the planet owns a digital camera, the question becomes “what can I do with the shots that I’ve taken?”  This is actually a loaded question, so short of opening Pandora’s box, I’m re-printing a concise but useful article on resolution, pixels, and print sizes.  Undoubtedly, you will have other questions after reading so please post a comment or send us an email and we’ll be happy to answer your questions.

Keep in mind that we have the ability to enlarge your image and prints beyond the recommended sizes and can print your image on several types of media; paper, canvas, and now metal plate.

Print Quality Issues

• Why don’t the prints I ordered look as good as what I see on my monitor?
• My last order of 8-by-10 prints did not look as sharp as my 4-inch prints.
• I have a choice on my camera for quality or megapixel settings … which should I use?
• I just received my photo book and the quality is different from my original order of 4-inch prints … why?

Today, there are many unique systems that produce digital images in different forms and shapes. While each yields a fine-quality product, there are huge differences in structure. Compared to a print, a color monitor uses a completely different set of tools to produce an image. It is similar to a picture viewed on your TV screen versus what you might see from a newspaper. While each produces a very acceptable product, they cannot be compared for quality.
Just as a building is constructed from many bricks, a digital picture is made from many elements known as “pixels.” The term “pixel” is an acronym for picture elements. As it is with a building, the more you have, the bigger and better the structure can be. A skyscraper needs more bricks than a six-story building; likewise, a larger print will require more pixels than a smaller one.
An 8-by-10 print requires more pixels than a 4-inch print to produce the same quality image … about three times as much. The customer must supply, as a minimum, enough data to produce what is ordered. Refer to the Pixel Calculator Guide. Supplying an excess of information (pixels), while not harmful, is wasteful.

Tips
• When using enhancement tools (red-eye removal, density improvements, sharpen more, etc.), be certain the final data supplied for printing includes these changes. In some instances, changes are recorded on a computer file, while the camera card – with unimproved data – is used for order placement. Make certain the files containing the improvements are supplied as part of the order.
• Excessive use of image enhancement programs can be counterproductive. While some areas may be improved, other parameters might suffer … use caution.
• It is very tempting to use lower quality settings on your camera to accommodate a larger quantity of pictures to be recorded on your media (storage) card. It is advisable to first decide what size prints are to be produced, and make certain your files meet the minimum requirements as suggested in the chart “Pixel Calculator Guide.”
• If image files are to be downloaded to a provider, excessive data compression should not be used to facilitate a faster transmission.

At least half a dozen different print technologies are in use today, from silver halide and inkjet to optical printing and digital press. These technologies each use different means and materials to produce color hard copy, and are no more comparable for color consistency than are silk, cotton, and rayon shirts.

Content re-printed courtesy of PMA.org

A New Tradition

We’re so excited for Pat Hagan (husband/manager of Carol Hagan) and Steve Cawdry (husband/manager of Nancy Dunlop Cawdry) who have spearheaded the fresh new Western Masters Art Show to be held in Great Falls, MT March 16-19, 2011.

The 1st annual event has attracted over 150 of the finest artists and galleries including newcomer (and our friend) Brent Cotton of Stevensville, MT.

From all of us at Rimrock Art & Frame, congratulations to the Western Masters Art Show….”the beginning of a new tradition.”

Please log on to the website for more information and registration details.

Local, local, local!

I have a confession to make.  Prior to owning Rimrock Art & Frame I was a typical American consumer.  My MO was to pay the least amount I could for the product I desired.  If that meant ordering from a catalog, fine!  If it meant getting it on-line from some make-believe discount warehouse, done deal.  Whatever it took to get the best deal I did.  I’m embarrassed to admit this, but my earlier view of the locally owned businesses was that they were probably overpriced, under qualified and didn’t have the selection I thought I needed.   Notice that I said “probably”.  Read on to learn what I’ve learned.

I’m with Stupid!

I’m not a fan of the Big-box stores.  Yes, I’ve been there and yes I’ve made purchases there.  But I’m not on board with the concept of big-box shopping.  I think we all agree that the service we receive at these mega stores is almost non-existent, so why do we shop there?  Using their limitless cash coffers, they’ve brain washed us into thinking that if we go anywhere else (local retailers) we’re paying too much.  Let that sink in a little.  We’ve been duped into subliminally agreeing to stand in lines like cattle; roam aimlessly through a cavernous warehouse desperately seeking someone to help us; putting up with untrained, unmotivated paycheck collectors; parking a county away from the front door; on and on.  Oh, and repeat all the above when we have to return or exchange an item.  But it’s ALL worth it because we saved a buck.  Right?  Roaming around those big boxes I sometimes think we all ought to wear those funny tee shirts that say “I’m with Stupid”.

So what about on-line shopping?  No lines, no paycheck collectors, just click here and UPS shows up with package in hand.  Here’s where I get all philosophical on you.  I believe that we were created to be in relationship with one another.  We need personal contact with others in order to relate to our world.  Take away that personal interaction and we become less personal, disconnected and alone.

There is a lot to be said about conversing with a fellow human being while obtaining goods and services; we’ve been doing it for 4,000 years.  While the internet has opened up doors never imagined, it has also closed doors never meant to be closed.

In our business, we’ve made some life-long friends with clients who have done business with us and we make it a point to try to make friends with ALL of our clients.  When was the last time you made a new friend at the Big Box Coupon Store?  How bout the “cart” on the other end of your web transaction?  Was it interested in you personally?

This entire subject has been thoughtfully and completely addressed by The 3/50 Project.  I encourage you to check them out and lend your support if you feel as we do…that the heart of the community is the small, independent business.  From their website you’ll learn that when $100 is spent in a locally owned independent business, at least $68 is returned to the community through payroll, taxes and other expenditures.  The Big Boxes ship most of it to the corporate office out-of-state; not to mention the lack of personal connections.

I don’t want to beat a dead horse here, but I really encourage you to think about this concept and pass it along to your family and friends.  It’s a frame-of-mind to think locally. Our family is working pretty hard at it and believe it or not, we’re not paying much more, if any, than shopping in the Big Boxes and we’re making friends while supporting our community.  Just imagine, YOU really can make a difference!

I’d like to personally invite you to our store to meet the gang:  Rody, Harry, Bev, Maria, Hannah, Scott, Erica and Karen.  Come see how much we appreciate you supporting your local businesses.

Your friend,

Scott

Don’t fall for it!

Our competitor is running a framing sale this week.  Here’s how it reads:  “Save up to 40% on the cost of your frame.”  This is NOT a custom framing sale.  Let’s look at what they’re really offering.

They are offering UP TO 40% off the price of the frame moulding only.  All other components are full price.

They also conveniently leave out the fact that most of the frame choices are NOT 40% off.  You must choose from a select group of limited mouldings in order to get the 40% discount ON THE MOULDING only.

And while we’re on this subject, here’s a comment on the Big Box store’s 50% off coupons;  these scoundrels simply double the retail price and then discount the order by 50%.  Pretty clever huh?  The unwitting customer settles for a limited selection, lower quality materials, less than stellar service (ha!) and pays the same price (or higher) than locally owned Rimrock Art & Frame.  The icing on the cake is that the majority of the proceeds leave the city and state faster than poop through a goose.

Bottom line….don’t be fooled.  Their fancy wording isn’t going to save you money.  Come to Rimrock Art & Frame and get exactly what you want, at a lower price.  We’re so sure, we guarantee it.  Bring us their written estimate and we’ll beat it by 10%.

Remember, you don’t need a sale or a coupon….the best deal in custom framing is right here!